Guide to fashion entrepreneurship : the plan, the product, the process /: the plan, the product, the process. (2014)

• Record Type: Book
• Further Information: Note: Melissa G. Carr, Lisa Hopkins Newell.
• Authors: Carr, Melissa G; Newell, Lisa Hopkins
• Contents: PrefacePart 1: The PlanChapter 1: Entrepreneur EndeavorsChapter 2: A Moving TargetChapter 3: Brand PersonificationPart 2: The ProductChapter 4: Inspiration and IngenuityChapter 5: Strategic SourcingChapter 6: Pricing the ProductChapter 7: Commerce ChecklistPart 3: The PartnerChapter 8: Direct Sales DistributionChapter 9: Indirect Sales DistributionChapter 10: The Buyer's MindChapter 11: Web PresencePart 4. The ProcessChapter 12: MarketingChapter 13: Getting StartedChapter 14: Trade ToolsChapter 15: The Expansion and the ExitBibliographyIndex.
• Publisher Details: New York : Fairchild Books
• Publication Date: 2014
• Extent: 1 online resource (400 pages)
• Subjects: 381.45687068; Fashion merchandising; Retail trade -- Management; Business planning; Entrepreneurship
• Languages: English
• ISBNs: 9781609019815; 1609019814
• Related ISBNs: 9781609014933
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.