Silent selling : best practices and effective strategies in visual merchandising /: best practices and effective strategies in visual merchandising. (2017)

• Record Type: Book
• Further Information: Note: Judy Bell, Kate Ternus.
• Authors: Bell, Judith A, 1951-; Ternus, Kate
• Contents: Part one. Preparation for visual creativity. Creative thinking: getting outside the box -- What is visual merchandising? -- Core design strategies -- Part two. Practices and strategies for the selling floor. Layout and fixtures for fashion apparel -- Fashion apparel wall setups -- Fashion apparel and accessory coordination -- Home fashion presentation -- Part three. Communicating retail atmospherics. Signage -- Lighting -- Part four. Visual practices for nontraditional venues. Grocery and food service stores-- Nontraditional retailing -- Part five. Tools and techniques for merchandise display. The magic of a display window -- Mannequins and mannequin alternatives -- Building a visual merchandising department -- Part six. Career strategies. Visual merchandising careers.
• Edition: Fifth edition
• Publisher Details: New York : Fairchild Books
• Publication Date: 2017
• Extent: 1 online resource (448 pages)
• Subjects: 687.068/8; Display of merchandise; Fashion merchandising; Display of merchandise; Fashion merchandising
• Languages: English
• ISBNs: 9781501315503; 1501315501
• Related ISBNs: 9781501315565
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.