Visual merchandising and display. (2018)

• Record Type: Book
• Further Information: Note: Martin M. Pegler, Anne Kong.
• Authors: Pegler, Martin M; Kong, Anne
• Contents: Part I. Getting started: visual merchandising and display basics : Why do we display? : The retail experience ; Consumer engagement -- Color and texture : Physical and psychological reactions to color ; Color families ; Color schemes ; Using color to promote color ; Texture -- Line and composition : Line ; Composition ; Rhythm -- Light and lighting : Retail lighting and the color of light ; Correlated color temperature ; Color rendering index ; New lighting trends ; Genera, or primary, lighting ; Secondary, or accent, lighting ; Perimeter lighting ; Decorative lighting ; Fluorescent lighting ; Incandescent lighting ; MR16 and MR11 ; Colored lights, filters, and LED controllers ; Planning window lighting ; Lighting the open-back window ; Planning story interior lighting ; Suggestions for using light effectively -- Types of display and display settings : The directive and design brief ; Inspiration story board ; The sketch ; The model ; Sourcing and material selection ; Computer rendering ; Presentation ; Procurement, production ; Implementation ; Case study : Disco era Christmas at Harvey Nichols, London -- Part II. Where to display : The exterior of the store : Signs ; Marquees ; Outdoor lighting ; Digital screens and billboards ; Banners ; Planters ; Awnings ; Windows in the storefront ; Mall storefronts -- Display window construction : Closed-back windows ; Floor ; Back of windows ; Ceiling ; Sidewalls ; Proscenia ; Masking ; Open-back windows ; Island windows ; Special windows ; Make-your-own-display windows ; Runways, catwalks, and up-front ; Displays -- Store interiors : Focal points ; Island displays ; Risers, platforms, pedestals and feature tables ; The runway platform ; The catwalk ; Counters, cash wraps, and display cases ; Museum cases ; Pedestal or display cubes ; Ledges ; Shadow boxes ; Enclosed displays ; Fascia ; T-walls ; High-traffic areas -- Types of displays and display settings : Types of displays ; Types of display settings ; Buildup display -- Techniques commonly used in visual merchandising : Color ; Lighting ; Line and composition ; Scale ; Contrast ; Repetition ; Humor ; Nostalgia ; Motion ; Surprise and shock ; Fantasy and surrealism ; Props -- Seasonal displays and familiar symbols : Back to school and college ; Bridal ; Holiday ; Christmas ; Clearance sales ; Cruise wear, resort wear, and swimwear ; Easter, Fall, Father's Day ; Formals ; Halloween ; Mother's Day ; Patriotic ; Spring ; Valentine's Day -- Part III. What to use for successful displays : Mannequin and alternatives : Mannequin trends ; Types of mannequins ; Mannequin alternatives -- Dressing the three-dimensional form : Dressing a mannequin ; Rigging a suit form ; Forms and customer attitude -- Fixtures : Stands ; Platforms and elevations ; Costumers, valets, and drapers ; Pipe racks ; Cash wrap sales counter ; Assorted counter fixtures ; Selecting a fixture ; Wood fixtures and store fittings ; Today's fixtures ; Interactive fixtures -- Visual merchandising and dressing fixtures : Visual merchandising ; Front-to-back visual merchandising ; Visual presentation ; Visual merchandising and the retailer ; Dressing fixtures ; Clothing on hang-rods -- Modular fixtures and systems in store planning : Use of modular fixtures ; Use of systems ; Types of systems ; Selecting a system ; Case study : Sogo Department Store, Jakarta, Indonesia -- Furniture as props : Chairs ; Tables ; Armoires and cabinets ; Drawer units -- Materials and graphics used in visual merchandising and store design : Wood ; Metals ; Plastics and foams ; Graphics ; Case study : AllSaints, Ingram Street, Glasgow, Scotland -- Part IV. Related areas of visual merchandising : Fashion accessory display : Providing the setting ; Importance of props to fashion ; Accessory display -- Home fashions, hard goods, and food displays : Home fashions ; Hard goods ; Create lifestyle situations ; Small items ; Large items ; Food displays -- Point-of-purchase display : What is POP? ; Why POP? ; Who uses POP, and where? ; POP longevity ; Designing the POP unit ; Specialists in POP design ; Materials used in the construction of POP displays ; POP design checklist ; Case study : Clae Pop-Up Shop, Galeria Malta, Poznań, Poland -- Exhibit and trade show design : Types of exhibits ; Planning the exhibit ; Branding and graphics ; Exhibit systems ; Theft and vandalism control ; Light, sound, and motion ; Digital media and interactivity ; Case study : Timberland exhibit, Salt Lake City, Utah -- Part V. Visual merchandising and planning : Visual merchandise planning : Visual merchandise planning ; Visual merchandise installation ; Case study : WithMe Mobile, Chicago, Illinois -- Store planning and design : Functions of the store planner ; Rehabilitations ; Floor plans ; Reading a floor plan ; Store planning as a career ; Case study : Carol Pazolini, Brompton Road, London -- Community and experiential stores : The experiential store ; Case study : McCormick World of Flavors, Harborplace Light Street Pavilion, Baltimore, Maryland -- Part VI. Trade organizations and sources : Major organizations ; Sources of information and ideas -- Career opportunities in visual merchandising : Display and visual merchandising ; Malls ; Store planning and fixtures ; Point-of-purchase design ; Graphic design and branding ; Event design and brand activation ; Museum, exhibits, and trade show ; Home fashions and food presentation ; Styling ; Party design ; Set and stage design ; Display decorative manufacturing ; Tools for getting the job ; An effective visual merchandiser -- Glossary.
• Edition: Seventh edition
• Publisher Details: New York : Fairchild Books
• Publication Date: 2018
• Extent: 1 online resource (432 pages)
• Subjects: 659.1/57; Display of merchandise; BUSINESS & ECONOMICS -- Industries -- Fashion & Textile Industry; BUSINESS & ECONOMICS -- Industries -- Retailing; DESIGN -- Fashion; Display of merchandise; BUSINESS & ECONOMICS -- Industries -- Fashion & Textile Industry; BUSINESS & ECONOMICS -- Industries -- Retailing; DESIGN -- Fashion; Display of merchandise; Case studies
• Languages: English
• ISBNs: 9781501315329; 1501315323
• Related ISBNs: 9781501315367
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.