Brand/story : cases and explorations in fashion branding /: cases and explorations in fashion branding. (2016)

• Record Type: Book
• Further Information: Note: Joseph H. Hancock, II.
• Authors: Hancock, Joseph
• Contents: Foreword Preface1. Introduction: The Story Begins2. Thinking Critically: A History and Conceptual Examination of Fashion Branding 3. The King of Lifestyle Merchandising: Ralph Lauren4. Fantastically Sexy!: Dolce & Gabbana 5. The Empress of Fashion: Vera Wang 6. Rebel Yell: Dame Vivienne Westwood 7. All Races All Sexes All Genders: M.A.C. 8. The Retro-Branding of American Heritage: Levi Strauss & Co. 9. Eyes Beyond the Brand: Warby Parker10. Quality, In the Nick of Time: Shinola 11. Bending Over Backwards: Lululemon Athletica 12. Cobranding Fashion for the Masses: Topshop/Topman13. Conclusion: Fashioning Future BrandsIndex.
• Edition: Second edition
• Publisher Details: New York : Fairchild Books
• Publication Date: 2016
• Extent: 1 online resource (240 pages)
• Subjects: 746.920688; Fashion merchandising; Advertising -- Fashion; Branding (Marketing); Advertising -- Brand name products; BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
• Languages: English
• ISBNs: 9781501300035; 1501300032
• Related ISBNs: 9781501300028
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.