Fashion promotion in practice. (2016)

• Record Type: Book
• Further Information: Note: Jon Cope and Dennis Maloney.
• Other Names: Cope, Jon; (Fashion writer), Maloney, Dennis
• Contents: Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.
• Publisher Details: London : Fairchild Books
• Publication Date: 2016
• Extent: 1 online resource (216 pages)
• Subjects: 659.1974692; Advertising -- Fashion; Sales promotion; Fashion merchandising
• Languages: English
• ISBNs: 9781474213073; 1474213073
• Related ISBNs: 9781472568922
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.