MarktLab 2.0 : Technologische Inventionen erfolgreich vermarkten /: Technologische Inventionen erfolgreich vermarkten. (2019)

• Record Type: Book
• Further Information: Note: Klaus Backhaus, Philipp Buff.
• Authors: Backhaus, Klaus; Buff, Philipp
• Contents: Vorwort.- Geleitworte.- Inhaltsverzeichnis.- Abkürzungsverzeichnis.- Einführung.- Konzeptionelle Grundlagen.- Empirische Untersuchungen zur VR basierten Präferenzmessung.- Quantitative Kundenintegration mittels Conjoint-Analyse – Einblicke in die Praxis.- Resümee und Ausblick.- Sachverzeichnis.
• Edition: 1. Aufl. 2019
• Publisher Details: Berlin, Heidelberg : Springer Vieweg
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (155 pages)
• Subjects: Engineering; Engineering economy; Management; Engineering design; Business & Economics -- Production & Operations Management; Technology & Engineering -- Industrial Design -- Product; Business & Economics -- Customer Relations; Research & development management; Technical design; Customer services; Technology & Engineering -- General; Engineering: general; Customer relations-Management
• Languages: German
• ISBNs: 9783662551523
• Related ISBNs: 9783662551516
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.