A very short, fairly interesting, reasonably cheap book about international marketing. (2019)
- Record Type:
- Book
- Title:
- A very short, fairly interesting, reasonably cheap book about international marketing. (2019)
- Main Title:
- A very short, fairly interesting, reasonably cheap book about international marketing
- Further Information:
- Note: A.J. Earley.
- Authors:
- Earley, A. J
- Contents:
- Preface; Introduction: What is International Marketing, Really?; Part I: A New Foundation; Chapter 1: Historical Emergence; Chapter 2: Ethical Stakes; Chapter 3: Political Nature; Part II: Practices; Chapter 4: International Marketing Strategy; Chapter 5: The Global Orchestration of 'Consumer' 'Behaviour'; Chapter 6: Complication and Contention in Intercultural Marketing; Part III: Futures; Chapter 7: New Media Utopia?; Chapter 8: Environmental Dystopia?; Conclusion;
- Edition:
- 1st
- Publisher Details:
- Los Angeles : SAGE
- Publication Date:
- 2019
- Extent:
- 1 online resource
- Subjects:
- 381
Export marketing - Languages:
- English
- ISBNs:
- 9781526483294
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.439384
- Ingest File:
- 02_563.xml