Advances in national brand and private label marketing : sixth International Conference, 2019 /: sixth International Conference, 2019. ([2019])

• Record Type: Book
• Further Information: Note: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors.
• Editors: Martínez-López, Francisco J (Francisco José); Gázquez Abad, Juan Carlos; Roggeveen, Anne L
• Other Names: International Conference on Research on National Brand and Private Label Marketing, 6th
• Contents: Part I: Strategic Issues and Theoretical Research.- Part II: Consumer Behaviour.- Part III: Online Context and Digital Transformation.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource
• Subjects: 658.827; Branding (Marketing) -- Congresses; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9783030189112; 3030189112
• Related ISBNs: 9783030189105
• Notes: Note: Online resource; title from PDF title page (EBSCO, viewed May 3, 2019)
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.