The new luxury experience : creating the ultimate customer experience /: creating the ultimate customer experience. ([2019])

• Record Type: Book
• Further Information: Note: Wided Batat.
• Authors: Batat, Wided
• Contents: Preface.- Part I:The Evolution of Luxury: From Object to Experience.- ​Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience.- Chapter 4: Capturing Luxury Customer Values.- Chapter 5: Experiential Branding of Luxury.- Chapter 6: Experiential Setting Design.- Chapter 7: Luxury Staff Training.- Chapter 8: Consumer Initiation into Luxury.- Part III: Challenges for the Future of Luxury Experience.- Chapter 9: Alternative Market Research for Understanding Luxury Experience.- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury.- Chapter 11: Is Luxury Experience Compatible with CSR?.- Conclusion.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 338.4/7; Luxuries; Electronic books
• Languages: English
• ISBNs: 9783030016715; 3030016714
• Related ISBNs: 3030016706; 9783030016708
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on May 17, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.