Global business strategy : multinational corporations venturing into emerging markets /: multinational corporations venturing into emerging markets. (2015)

• Record Type: Book
• Further Information: Note: Kazuyuki Motohashi.
• Authors: Motohashi, Kazuyuki
• Contents: 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level.
• Publisher Details: Tokyo : Springer
• Publication Date: 2015
• Extent: 1 online resource (xvii, 259 pages), illustrations (some color)
• Subjects: 658.1/8; International business enterprises -- Management; Strategic planning; Biochemical engineering; Business strategy; Coins, banknotes, medals, seals (numismatics); Energy industries & utilities; History of engineering & technology; Management of specific areas; Manufacturing industries; International business enterprises -- Management; Strategic planning; Electronic books; Electronic books
• Languages: English
• ISBNs: 9784431554684; 4431554688; 9784431554677
• Related ISBNs: 443155467X; 9784431554677
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (SpringerLink, viewed April 2, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.