Temporal modelling of customer behaviour. ([2020])

• Record Type: Book
• Further Information: Note: Luo Ling.
• Authors: Luo, Ling
• Contents: Introduction.- Datasets .- Literature Review .- Tracking Purchase Behaviour Change.- Discovering Purchase Behaviour Patterns .- Evaluating Impact of the Web-based Health Program .- Tracking the Evolution of Customer Segmentations .- Conclusions and Future Work.
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource
• Subjects: 658.8342; Consumer behavior -- Mathematical models; Marketing -- Mathematical models; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9783030182892; 3030182894
• Related ISBNs: 9783030182885
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed April 30, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.