Fundamentals of typography. (2006)

• Record Type: Book
• Further Information: Note: Gavin Ambrose and Paul Harris.
• Other Names: Ambrose, Gavin; Harris, Paul, 1971-
• Contents: Introduction. How to get the most out of this book. A brief history: The history of type; Cuneiform tablets; Hieroglyphs; Ideogram-based languages; Phoenician characters; The Greek alphabet. Cyrillic languages; Semitic and Aramatic languages; The Roman alphabet; The modern alphabet; Moveable type, 1436; The effect of printing in Europe; The Industrial Revolution, 1800's; Arts and Crafts Movement, 1850s; Modernism, 1910; 1950s; 1960s; 1970s; 1980s; 1990s; Graphic design since 2000. A few basics: Typefaces and fonts; Typeface anatomy; Relative and absolute measurements; X-height; Basic terminology; Majuscule and minuscule; Set width; Baseline grid; The golden section; Fibonacci sequence; Standard paper sizes; The page - how we read; Dividing the page. Letterforms: Type families; Typeweight variations; Frutiger's grid; Types of serif; Fractions; Superscript and subscript; Numerals; Punctuation; Diacritical marks; Dashes; Character spacing; Expert sets and special characters; Ligatures, dipthongs and sans serif logotypes; Drop and standing capitals; Small capitals (true and false); Italic and oblique; Type classification systems; Type classification in practice; Newspaper text faces. Words and paragraphs: Calculating line lengths; Kerning and letterspacing; Automated kerning tables; Alignment; Word spacing, hyphenation and justification; Type detailing; Leading; Indents; Indexes; Type size; Display type; Reversing type; Wraps and runarounds. Using type: Hierarchy; Colour; Surprint, overprint and knockout; Printing and type realisation; Type on screen; Grids and fonts; Generating type; Legibility and readability; Texture; Type as image; Concrete poetry, typograms, trompe l'oeil and calligrammes; Type in the environment; Scale; Vernacular; Appropriation; Typographic democracy; Ownership. Proof marks. Conclusion. Contacts. Glossary. Index. Font index.
• Publisher Details: Lausanne Worthing : AVA Academia
• Publication Date: 2006
• Extent: 1 online resource (175 pages), illustrations (some color)
• Subjects: 686.22; Graphic design (Typography); Printing; ART -- Typography; Graphic design (Typography); Printing; Electronic books
• Languages: English
• ISBNs: 9782940439973; 2940439974
• Related ISBNs: 2940373450; 9782940373451
• Notes: Note: Includes bibliographical references (page 184) and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.