Copywriting. (2008)
- Record Type:
- Book
- Title:
- Copywriting. (2008)
- Main Title:
- Copywriting
- Further Information:
- Note: By Rob Bowdery.
- Other Names:
- Bowdery, Rob
- Contents:
- Writing with purpose -- Understanding your product -- Knowing your audience -- Mastering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
- Publisher Details:
- Lausanne Worthing : AVA Academia
- Publication Date:
- 2008
- Extent:
- 1 online resource (175 pages), illustrations
- Subjects:
- 659.132
Advertising copy
BUSINESS & ECONOMICS -- Advertising & Promotion
Advertising copy
Electronic books - Languages:
- English
- ISBNs:
- 9782940439539
2940439532 - Related ISBNs:
- 9782940373680
294037368X - Notes:
- Note: Includes bibliographical references (page 173).
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.414839
- Ingest File:
- 02_517.xml