The fundamentals of illustration. ([2012])

• Record Type: Book
• Further Information: Note: Lawrence Zeegen.
• Other Names: Zeegen, Lawrence; Fenton, Louise
• Contents: Contents. Foreword. How to get the most out of this book. Introduction. The illustrator as artist: Illustration as a discipline; The new wave of illustrators; Art school ethos; A demanding life; Case study - John Clementson; Try it yourself...; Questions in summary. The medium is the message: The power of the pencil; Material world; The use of odd media; Using photography; Mixing media; Using the computer; Case study - Tim Vyner; Try it yourself...; Questions in summary. From outcomes to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Studio collaboration; Self-initiated illustration; Case study - Olivier Kugler; Try it yourself...; Questions in summary. Communicating ideas: Why ideas?; The briefing/ Investigating the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Case study - Damian Gascoigne; Try it yourself...; Questions in summary. Making it happen: Marketing the product and the art of self-promotion; Portfolios; Online presence; Avenues for self-promotion; Illustration agency representation; Presentation techniques; Case study - Ben Kelly; Try it yourself...; Questions in summary. Production: Essential kit; Studio set-up; Resources and references; Production tips; Legal tips; Case study - Howard Reed; Try it yourself...; Questions in summary. Contacts. Bibliography. Selected websites. Glossary. Index. Acknowledgements. Working with ethics.
• Edition: 2nd ed
• Publisher Details: Lausanne, Switzerland : AVA Publishing
• Publication Date: 2012
• Extent: 1 online resource (183 pages), illustrations (black and white, and colour), facsimiles
• Subjects: 741.6; Commercial art; Graphic arts; Commercial art -- Study and teaching; Illustrators -- Vocational guidance; Commercial art; Commercial art -- Study and teaching; Graphic arts; Electronic books
• Languages: English
• ISBNs: 9782940447206; 2940447209
• Related ISBNs: 9782940411481
• Notes: Note: Includes bibliographical references (pages 170-171) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.