Discursive constructions of corporate identities by Chinese banks on Sina Weibo : an integrated sociolinguistics approach /: an integrated sociolinguistics approach. ([2017])

• Record Type: Book
• Further Information: Note: Wei Feng.
• Authors: Feng, Wei
• Contents: Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.
• Publisher Details: Singapore : Springer
• Publication Date: 2017
• Extent: 1 online resource (xvi, 152 pages)
• Subjects: 401/.41; Discourse analysis -- Social aspects; Social media; Corporate image; LANGUAGE ARTS & DISCIPLINES -- General; Corporate image; Discourse analysis -- Social aspects; Social media; Linguistics; Sociolinguistics; Discourse Analysis; Media and Communication; Electronic books
• Languages: English
• ISBNs: 9789811044694; 9811044694
• Related ISBNs: 9789811044687; 9811044686
• Notes: Note: Includes bibliographical references (pages 141-152).; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.