Data-driven business : use real -life numbers to improve your business by 352% /: use real -life numbers to improve your business by 352%. (2016)

• Record Type: Book
• Further Information: Note: Tim Phillips.
• Authors: Phillips, Tim, 1967-
• Contents: Introduction Part 1: Let's get datafied 1. What is datafication? 2. Learning to count 3. Time is money 4. What would Twitter do? 5. Size does matter Part 2: Five data basics 6. Keep your data alive 7. Draw a table 8. Draw a graph 9. Find a trend 10. Find an average Part 3: Where are you now? 11. What does that flashing light mean? 12. Track your changes 13. Errors add up Part 4. Where are you going? 14. Forward guidance 15. What could possibly go wrong? 16. What's the worst than can happen? 17. Is it worth it? Part 5. Arguing using facts 18. The raw and the cooked 19. How the sausage was made 20. Correlation is not causation 21. Too much information 22. Mr Right, or Mr Right Now Part 6. The data-driven manager 23. Copying isn't managing 24. Intuition or data 25. What if? 26. The limits of certainty 27. Spend money where it works best 28. Know your potential customer 29. It never ends Part 7. Why you need to be data-driven 30. Six reasons not to trust your gut Resources and further reading.
• Publisher Details: Oxford : Infinite Ideas
• Publication Date: 2016
• Extent: 1 online resource (160 pages)
• Subjects: 658.403; Decision making; Knowledge management
• Languages: English
• ISBNs: 9781910902110
• Related ISBNs: 9781908984609
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.