International sport marketing : issues and practice /: issues and practice. (2019)

• Record Type: Book
• Further Information: Note: Edited by Michel Desbordes and André Richelieu.
• Editors: Desbordes, Michel; Richelieu, André
• Contents: Introduction 1. Major Trends in the Sport Industry 2. The Sport Brand 3. The Role of Sport in Destination Branding Strategies 4. Marketing Sport for Development and Peace: An Introduction 5. Sport Events, Economic Impact and Regulation 6. Football Club Equipment Manufacturers Strategy and Internationalization 7. Be Ready to Be Excited: The WWE's Marketing Strategy and Economic Model 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach Conclusion: Towards New Horizons in Global Sports Marketing
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 796.0698; Sports -- Marketing
• Languages: English
• ISBNs: 9780429619687; 9780429621833; 9780429617539; 9780429055089
• Related ISBNs: 9780367151096
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.