Language and literature in a glocal world. ([2018])

• Record Type: Book
• Further Information: Note: Sandhya Rao Mehta.
• Editors: Mehta, Sandhya Rao
• Contents: Intro; Foreword; Preface; Contents; Editor and Contributors; List of Figures; List of Tables; 1 Introduction: Framing Studies in Glocalization; Introduction; Globalization and Its Discontents; Towards a Glocal World; You Are What You Speak: Glocalizing Language; Glocalizing Literature; Conclusion; References; Exploring Glocal Discourse; 2 Language in a Glocalized World; Introduction: Glocalized Englishes; Previous Research on Glocalized Varieties of English; Glocalized Englishes in the Language Classroom: Teachers' and Students' Attitudes; Implications of Glocalization; References 3 Code Alternation and Entextualization in Bilingual Advertising: The Construction of Glocal Identities in India's Amul Butter AdsIntroduction; Key Concepts and Analytic Orientations; Code-Alteration/Switching as an Index of Social Identity; Globalization and Mobility; Entextualization, Englobalization-and-Deglobalization; Resemiotization and the Concept of Third Space; Background to the Amul Butter Advertisement Campaign; Data and Methodology Used in the Study; Data Analysis; Entextualization of Global Events Through Puns and Word Play Entextualization Involving Global Celebrity Names Through Puns and Word PlayEntextualization Through Reduplication and Word Play; Intertextuality, Allusion and Word Play; Intertextuality, Word Play and Resemiotization; Word Play, Metaphor and Resemiotization; Compounding, Splitting and Blending; Entextualization Through Rhyme and Assonance; Discussion; Conclusion; References; 4 English in Thai Tourism: Global English as a Nexus of Practice; Introduction; Thai English, Tinglish, ThaiE; The Changing Status of English in Thailand; Is Thai English a Variety?; Glocalization and Global Englishes The Nexus of Practice of Thai EnglishNavigating the Nexus of Practice; Navigating the Geosemiotics of English in Thai Tourism; Signs for Regulation/Information; Signs in the Local Tourist Landscape; Conclusion: Changing of the Nexus of Practice of Thai English; References; 5 You Are What You Tweet: A Divergence in Code-Switching Practices in Cebuano and English Speakers in Philippines; Introduction; The Philippines: Linguistic, Geographic, and Historical Background; Linguistic Landscape; Geography; History; Precolonial: Rajahnates and Sultanates; Colonial: Spain andthe United States Postcolonial: Migration, Diversity and ResistanceData and Analysis; Data; Data Source; Selection Criteria; Unit of Analysis; Analysis; By Province; By Population Density; Overview of the Results; Discussion; Glocalization; Limitations; Conclusion; References; 6 Naming Food and Creating Identity in Transnational Contexts; Introduction; The Culinary Order: A Linguistic Perspective; Oman: Why Is It at the Crossroads of the Culinary Matrix?; Locating Oman; Historical Background; Contemporary Social Structure; The Principle of Incorporation; Transnationalism; Conclusion; References
• Publisher Details: Singapore : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: 400; Language and languages; Literature; FOREIGN LANGUAGE STUDY / Miscellaneous; LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics; LANGUAGE ARTS & DISCIPLINES / Reference; Language and languages; Literature; Education; Language Education; Language and Literature; Postcolonial/World Literature; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811084683; 9811084688
• Related ISBNs: 981108467X; 9789811084676
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.