Chinese Consumers and the Fashion Market. ([2018])

• Record Type: Book
• Further Information: Note: Yingjiao Xu, Ting Chi, Jin Su, editors.
• Editors: Xu, Yingjiao; Ji, Ding; Su, Jin
• Contents: Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand consciousness and fashion consumption -- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness -- Part 4: Challenges and opportunities in the Chinese Fashion Market -- Part 4.1: Are Chinese loyal consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? -- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?.
• Publisher Details: Singapore : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource, illustrations
• Subjects: 687.0688; Clothing trade -- China; Fashion merchandising -- China; Luxuries -- China; Consumers -- China; Fashion -- China; Clothing trade; Consumers; Fashion; Fashion merchandising; Luxuries; China; Electronic books
• Languages: English
• ISBNs: 9789811084294; 9811084297
• Related ISBNs: 9789811084287; 9811084289
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed March 13, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.