Contemporary Case Studies on Fashion Production, Marketing and Operations. (2017)

• Record Type: Book
• Further Information: Note: Pui-Sze Chow, Chun-Hung Chiu, Amy C.Y. Yip, Ailie K.Y. Tang, editors.
• Editors: Chow, Pui-Sze
• Other Names: Chiu, Chun-hung; Yip, Amy C. Y; Tang, Ailie K. Y
• Contents: Part I: Fashion Production.- Chapter 1: Technological advance in fashion product development.- Chapter 2: Sustainable fashion supply chains.- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management.- Chapter 4: Retail franchising in emerging markets.- Chapter 5: Brand development in China.- Chapter 6: Social media marketing of fashion brands.- Chapter 7: Multi-channel strategy.- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry.- Chapter 9: RFID adoption in the fashion industry.- Chapter 10: Fashion business as a social enterprise.
• Publisher Details: Singapore : Springer Nature Singapore
• Publication Date: 2017
• Extent: 1 online resource, illustrations
• Subjects: 687.068/8; Fashion merchandising; TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades; Fashion merchandising; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811070075; 9811070075; 9811070067; 9789811070068
• Related ISBNs: 9789811070068; 9811070067
• Notes: Note: Includes bibliographical references and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.