Consumer identities : agency, media and digital culture /: agency, media and digital culture. (2019)

• Record Type: Book
• Further Information: Note: Edited by Candice Roberts, Myles Ethan Lascity.
• Editors: Roberts, Candice; Lascity, Myles Ethan
• Contents: Acknowledgements; ; ; ; ; ; ; ; Section I: Introduction; ; ; ; Branding desire: Strategies of consumer affectation in early Classical Hollywood film; ; ; ; The PushmiPullu of fandom; ; ; ; MySpace music’s pivotal role in the digitalization of music culture; ; ; ; ; ; ; ; Section II: Emerging dynamics in contemporary consumerism; ; ; ; A qualitative comparison of Mad Men fans in New Zealand and Italy; ; ; ; ‘This is so bad, we have to watch it’: Acquiring subcultural capital through oppositional viewing strategies; ; ; ; The cannibals: Consuming celebrity through digital mourning; ; ; ; Brick by brick: De/reconstructing the children’s animated film genre; ; ; ; ; ; ; ; Section III: Ongoing tensions of structure and agency in consumer identities; ; ; ; I protest! A postcolonial critique of media fan activism in a globalized world; ; ; ; Big data and Twitter: Finding the stepping stones in consumer communications; ; ; ; Ethical consumerism in the emerging EU digital contract legislation; ; ; ; ; ; ; ; Notes on contributors; ; ; ; ; ; Notes on editors; ; ; ; Index
• Publisher Details: Bristol : Intellect
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8341; Consumer behavior
• Languages: English
• ISBNs: 9781789380460; 1789380464
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.