Mobile marketing management : case studies from successful practices /: case studies from successful practices. (2019)

• Record Type: Book
• Further Information: Note: Hongbing Hua.
• Authors: Hua, Hongbing
• Contents: Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content Management: Mobile Brand Management. Deep Content Management. Big Data Content Marketing. Superuser. Vital Few 214. Behavior Characteristics of the Superuser. Principles of Superuser Application. Law of Superuser Marketing. Space. Introduction to Marketing Space. Network Marketing Space. Mobile Marketing 4.0 – Mobile End-to-End Marketing. Mobile Marketing Space Communication. Mobile Marketing Strategy Management. Organizational Management. Experience Management. Relation Management. Word-of-Mouth Management. Global Marketing. Innovation is a Class. Background of Global Marketing. Trend of Global Marketing. Spiral Economics.
• Edition: 1st
• Publisher Details: New York : Productivity Press
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.872; Internet marketing -- Management; Mobile commerce
• Languages: English
• ISBNs: 9780429632402; 9780429633898; 9780429630910; 9780429030871
• Related ISBNs: 9780367141059
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.