Integrated business information systems : a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big data /: a holistic view of the linked business process chain ERP-SCM-CRM-BI-Big data. (2017)

• Record Type: Book
• Uniform Title: Integrierte Business-Informationssysteme.
• Further Information: Note: Klaus-Dieter Gronwald.
• Authors: Gronwald, Klaus-Dieter
• Contents: Introduction -- Role Based Business Simulation -- Preparation and initiation -- Development and implementation of an ERP strategy -- Game Round 1 -- Supply Chain not optimized -- Development and implementation of a SCM strategy -- Game Round 2 -- Development and implementation of a CRM strategy -- Game Round 3 -- CRM-SCM integration -- Business Intelligence and Big Data Analytics -- Game Round 4 -- CRM-Big Data integration -- Part II -- Theoretical Background -- ERP -- Enterprise Resource Planning -- SCM -- Supply Chain Management -- CRM -- Customer Relationship Management -- BI -- Business Intelligence -- Big Data Analytics -- Part III -- Simulation Information Material -- Post-Merger Initial Situation -- Alpha Beer -- Post-Merger Initial Situation -- Green Beer -- Post-Merger Initial Situation -- Royal Beer -- Post-Merger Initial Situation -- Wild Horse Beer -- Freight and Distribution Logistics -- kdibis.com -- Part IV -- Appendix -- Index.
• Publisher Details: Berlin, Heidelberg : Springer
• Publication Date: 2017
• Extent: 1 online resource (xxiii, 200 pages), illustrations
• Subjects: 658.5; Business logistics -- Data processing; Business logistics -- Management; Management information systems; Big data; Business -- Data processing; Big data; Business -- Data processing; Business logistics -- Data processing; Business logistics -- Management; Management information systems; Computer Science; Information Systems Applications (incl. Internet); Data Mining and Knowledge Discovery; Supply Chain Management; Business Information Systems; Electronic books; Electronic book
• Languages: English
• ISBNs: 9783662532911; 3662532913; 3662532905; 9783662532904
• Related ISBNs: 9783662532904
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (SpringerLink, viewed June 8, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.