Social -- local -- mobile : the future of location-based services /: the future of location-based services. ([2015])

• Record Type: Book
• Further Information: Note: Gerrit Heinemann, Christian Gaiser.
• Authors: Heinemann, Gerrit; Gaiser, Christian
• Contents: "Always-on and Always-in-touch" -- the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study -- Status and Potential of Location-based Service.
• Publisher Details: Heidelberg : Springer
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (xiv, 206 pages), illustrations (some color)
• Subjects: 658.8/72; Electronic commerce; Mobile commerce; Social media; Location-based services; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Electronic commerce; Location-based services; Mobile commerce; Social media; Business and Management; Sales/Distribution; e-Commerce/e-business; Business Strategy/Leadership; Innovation/Technology Management; Electronic books
• Languages: English
• ISBNs: 9783662439647; 3662439646
• Related ISBNs: 9783662439630; 3662439638
• Notes: Note: Includes bibliographical references and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.