PsyConversion : 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce /: 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce. (2018)

• Record Type: Book
• Further Information: Note: Philipp Spreer.
• Authors: Spreer, Philipp
• Contents: Intro; Vorwort; Danksagung; Rezensionen; Inhaltsverzeichnis; Über den Autor; 1 Einleitung; Zusammenfassung; Literatur; 2 Grundlagen der Entscheidungsfindung; Zusammenfassung; 2.1 Die Mär vom rationalen Wesen; 2.2 Zwei Entscheidungssysteme; 2.3 Besser, aber nicht perfekt; 2.4 Entscheidungstheorie 2.0: Behavioral Economics; 2.5 Die Prospect Theory als wichtigster Bezugspunkt der Behavioral Economics; 2.6 Die wichtigsten Erkenntnisse zusammengefasst; Literatur; 3 Behavior Patterns: Fundamente unserer Entscheidungen; Zusammenfassung; 3.1 Was sind Behavior Patterns? 3.2 Warum sollten Behavior Patterns eingesetzt werden?3.3 Welche Voraussetzungen müssen gegeben sein?; 3.4 Wie stark ist die Wirkung von Behavior Patterns?; 3.5 Bei wem wirken Behavior Patterns?; 3.6 Wie findet man geeignete Behavior Patterns?; Literatur; 4 Library von Behavior Patterns; Zusammenfassung; 4.1 Awareness-Phase; 4.1.1 Bedarf; 4.1.1.1 Availability Heuristic; 4.1.1.2 Overconfidence; 4.1.2 Aufmerksamkeit; 4.1.2.1 Bystander Effect; 4.1.2.2 Curiosity; 4.1.2.3 Facial Distraction; 4.1.2.4 Gaze Cueing Effect; 4.1.2.5 Inattentional Blindness Effect; 4.1.2.6 Joy and Fun 4.1.2.7 Picture Superiority Effect4.1.3 Relevanz; 4.1.3.1 Barnum Effect; 4.1.3.2 Focusing Effect; 4.1.3.3 Identifiable Victim Effect; 4.1.3.4 Status quo Bias; 4.1.3.5 Threat; 4.1.4 Erinnerung; 4.1.4.1 Context Dependent Memory; 4.1.4.2 Primacy Effect; 4.1.4.3 Recency Effect; 4.1.4.4 Rhyme-as-Reason Effect; 4.1.4.5 Serial Position Effect; 4.1.4.6 Story Bias; 4.1.4.7 Von Restorff Effect; 4.2 Decision-Making-Phase; 4.2.1 Vertrauen; 4.2.1.1 Affektheuristik; 4.2.1.2 Ambiguity Aversion; 4.2.1.3 Authenticity; 4.2.1.4 Authority; 4.2.1.5 Bandwagon Effect; 4.2.1.6 Cheerleader Effect 4.2.1.7 Equality Attraction4.2.1.8 In-Group Bias; 4.2.1.9 Liking; 4.2.1.10 Mere Exposure Effect; 4.2.1.11 Smalltalk-Technik; 4.2.1.12 Social Proof; 4.2.1.13 Trust Bias; 4.2.1.14 Uncanny Valley Effect; 4.2.2 Produkt-Evaluation; 4.2.2.1 Aesthetics Heuristic; 4.2.2.2 Decoy Effect; 4.2.2.3 Extremeness Aversion; 4.2.2.4 Framing; 4.2.2.5 Having vs. Using Effect; 4.2.2.6 Inner Dialogue; 4.2.2.7 Not-Invented-Here Syndrome; 4.2.2.8 Paradox of Choice; 4.2.2.9 Price-Quality-Illusion; 4.2.2.10 Time vs. Money Effect; 4.2.2.11 WYSIATI Effect; 4.2.3 Preis-Evaluation; 4.2.3.1 Anchoring 4.2.3.2 Charm Price Effect4.2.3.3 Dollar Eyes Effect; 4.2.3.4 External Reference; 4.2.3.5 House Money Effect; 4.2.3.6 Magnitude Priming; 4.2.3.7 Money Illusion; 4.2.3.8 Smart Syllabication; 4.2.4 Überzeugung; 4.2.4.1 Base Rate Fallacy; 4.2.4.2 Belief Bias; 4.2.4.3 Black-and-White Fallacy; 4.2.4.4 Disrupt-then-Reframe; 4.2.4.5 Door-in-the-Face-Technik; 4.2.4.6 Evoking Freedom; 4.2.4.7 False Consensus; 4.2.4.8 Foot-in-the-Door-Technik; 4.2.4.9 Foot-in-the-Face-Technik; 4.2.4.10 Hyperbolic Discounting; 4.2.4.11 Mere Agreement; 4.2.4.12 Mirroring; 4.2.4.13 Money Omission
• Publisher Details: Wiesbaden, Germany : Springer Gabler
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 640.73; Teleshopping -- Psychological aspects; Electronic commerce; FAMILY & RELATIONSHIPS / General; HOUSE & HOME / Reference; Electronic commerce; Electronic books
• Languages: German
• ISBNs: 9783658217266
• Related ISBNs: 365821726X; 9783658217259; 3658217251
• Notes: Note: Online resource; title from PDF title page (EBSCO, viewed July 25, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.