Handbook of research on distribution channels. ([2019])

• Record Type: Book
• Further Information: Note: Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant.
• Editors: Ingene, Charles A, 1947-; Brown, James R; Dant, Rajiv P
• Contents: Front Matter; Copyright; Contents; List of contributors; Dedication; 1 Introduction; Part I: Location in a value chain: conceptual and analytical perspectives; 2 Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives; 3 Optimal channel structure of a proprietary component manufacturer: the impact of price versus quantity competition; 4 Platform retailing: from offline "stores within a store" to online "marketplaces"; Part II: Organizational control, learning and conflict 5 Organizational control in marketing channels: a meta-analytic review6 Organizational learning and inter-organizational knowledge transfer; 7 Managing channel conflict: insights from the current literature; Part III: Analytical approaches to multichannel research; 8 Modeling multichannel supply chain management with marketing mixes: a survey; 9 Information management and contract design under supplier encroachment; Part IV: Modeling channel coordination; 10 Models of channel coordination; 11 Interpretation of product differentiation in linear demand functions 12 Social preferences and distribution channelsPart V: Channel relationships; 13 Relationship dynamics: understanding continuous and discontinuous relationship change; 14 Business buyers are people too: phenomenology and symbolic interaction in buyer relationships; 15 Performance impact of distribution expansion: a review and research agenda; Part VI: Conceptual approaches to channel design and governance; 16 A transaction cost approach to channel design with application to multichannels settings; 17 Trust-based hybrid governance in Geographical Indication supply chains 18 Resale price maintenance after Leegin: marketing literatures for future researchPart VII: Conceptual approches to multichannel research; 19 Design and management of multi-channel distribution in B2B environments; 20 Franchising research in marketing: suggestions for future research; 21 An empirical examination of the dark side of relationship marketing within a business-to-business context; 22 Putting it all together: a conceptual framework for integrating distribution channels research; 23 Conceptualizing a Comprehensive Theory of Distribution Channels; Postscript; Index
• Publisher Details: Cheltenham, UK Northampton, MA : Edward Elgar Publishing
• Publication Date: 2019
• Extent: 1 online resource (xviii, 580 pages)
• Subjects: 658.8/7; Marketing channels; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780857938602; 0857938606
• Related ISBNs: 0857938592; 9780857938596
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on March 12, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.