TV's Betty goes global : from telenovela to international brand /: from telenovela to international brand. (2012)

• Record Type: Book
• Further Information: Note: Edited by Janet McCabe and Kim Akass.
• Editors: McCabe, Janet (Janet Elizabeth); Akass, Kim
• Contents: Acknowledgements; Contributors; Introduction: 'Oh Betty, You Really Are Beautiful'; The Whole World's Unlikely Heroine: Ugly Betty as Transnational Phenomenon; Our Betty: The Legacy of Yo soy Betty, la fea's Success in Colombia; Acquiring Ugly Betty for Channel 4: Interview with Jeff Ford; Interviews with TV Executives Involved in the German Adaptation, Verliebt in Berlin; Betty and Lisa: Alternating Between Sameness and Uniqueness; Ugly Betty, Flemish Sara: Telenovela Adaptation and Generic Expectations; Recreating Betty's World in Spain. Towards a Cultural Economy of Chou Nu (Nv) Wu Di: The Yo soy Betty, la fea Franchise in the People's Republic of ChinaHow Ugly Can Betty Be in India?; Ugly Betty on Turkish Television: Updating Popular Cinema; Esti Ha'mechoeret: Ugly Esti as a Local and Successful Israeli Telenovela; The Greek Maria i Asximi: The Never-Ending Journey of a Myth; Czech Ugly Katka: Global Homogenization and Local Invention; Glamorously (Post) Soviet: Reading Yo soy Betty, la fea in Russia; Travelling Narratives and Transitional Life Strategies: Yo soy Bea and Ugly Betty; Our Betties, Ourselves; Index.
• Publisher Details: Place of publication not identified : I.B. Tauris
• Publication Date: 2012
• Extent: 1 online resource (280 pages)
• Subjects: 791.4572; Television programs -- Plots, themes, etc; Television and globalization; Television and globalization; Television programs -- Plots, themes, etc
• Languages: English
• ISBNs: 9780857732996; 0857732994
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.