Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast /: a complete guide to creating, publishing and monetizing a successful podcast. (2019)

• Record Type: Book
• Further Information: Note: Daniel Rowles, Ciaran Rogers.
• Authors: Rowles, Daniel; Rogers, Ciaran
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: How Can Podcasting Transform Your Business?; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Using Podcasts to Stand Out From the Social Media Noise; Chapter - 02: Podcast Adoption – Podcast Growth and Expansion as a Popular Medium; Chapter - 03: Understanding How People Really Listen and Absorb Audio Content; Chapter - 04: Building Genuine Personal Engagement Through Podcasting; Chapter - 05: How to Use Podcasting to Drive Business Results; Chapter - 06: Podcast Networking - Reaching New Audiences For Your Podcast and Business; Chapter - 07: What Differentiates a Great Podcast?; Section - TWO: Using Podcasts For Brand Building and Business Development; <ul style='padding-top:0;list-style:none;'>Chapter - 08: Understanding the Role of Podcasts in the User Journey; Chapter - 09: What is Digital Branding and How Does Business Development Fit In; Chapter - 10: Defining Your Podcasting Content Plan; Chapter - 11: Using Podcast Content Calendars; Chapter - 12: Driving Calls to Action Through Podcasting; Chapter - 13: The Importance of Landing Pages and Show Notes in Podcasting; Section - THREE: How to Build Your Podcast; <ul style='padding-top:0;list-style:none;'>Chapter - 14: Defining Your Podcast Audience and Content; Chapter - 15: Understanding and Selection of Different Podcast Formats; Chapter - 16: Choosing Your Recording Hardware and Software; Chapter - 17: An Overview of Podcast Editing Options and How To Do It; Chapter - 18: Preparing Your Podcast Recording Environment; Chapter - 19: Using Interviews with Influencers to Maximize Your Podcast Strategy; Chapter - 20: Intros and Outros – How to Start and End a Memorable Podcast; Chapter - 21: Podcast Advertising – Where to Begin and How to Manage; Section - FOUR: Marketing and Building Your Podcast Audience; <ul style='padding-top:0;list-style:none;'>Chapter - 22: Publishing and Distribution of Your Podcast; Chapter - 23: Tapping into How and Why People Listen To Your Podcast; Chapter - 24: Your Digital Marketing Toolkit - Building Your Podcast Into Your Digital Marketing Mix Toolkit; Chapter - 25: Measuring Success – How to Measure Returns on Your Podcast Marketing Strategy; Section - FIVE: Staying Ahead of the Podcasting Curve; <ul style='padding-top:0;list-style:none;'>Chapter - 26: Where Next for Podcasting and How Can You Catch the Wave?; Chapter - 27: The Role of Machine learning and AI in Podcasting; Chapter - 28: Future-proofing Your Podcast Strategy For The Ever-Changing User Journey
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.872; Internet marketing; Podcasting; Podcasts
• Languages: English
• ISBNs: 9780749486242
• Related ISBNs: 9780749498542; 9780749486235
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.