Mediawriting : print, broadcast, and public relations /: print, broadcast, and public relations. (2019)

• Record Type: Book
• Further Information: Note: W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey.
• Authors: Whitaker, Wayne R, 1940-; Ramsey, Janet E; Smith, Ronald D, 1948-
• Contents: Table of Contents Preface: Introduction to MediaWriting 1. Communication Theory and News Values 2. Fundamentals of Writing and Editing 3. Crafting Leads and Observing Style 4. Writing and Reporting the News 5. Legal Considerations in Media Writing 6. Ethical Decisions in Writing and Reporting 7. The Art of Interviewing 8. Research from Documents and Other Sources 9. Using Quotations and Sources in News Reporting 10. Feature Writing 11. Preparing Broadcast Copy 12. Reporting for Radio and Television 13. Writing and Reporting in the New New Media 14. Preparing Publicity Releases 15. Writing for Organizational Media 16. Advocacy and Speech Writing Communication, the Future, and You
• Edition: Fifth edition
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 808.066302; Mass media -- Authorship; Broadcast journalism -- Authorship; Public relations -- Authorship; Journalism -- Authorship
• Languages: English
• ISBNs: 9780429801686; 9780429801693; 9780429801679; 9780429439995
• Related ISBNs: 9781138341777; 9781138341784
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.