Persuasion in self-improvement books. ([2019])

• Record Type: Book
• Further Information: Note: Jeremy Koay.
• Authors: Koay, Jeremy
• Contents: Chapter 1. Introduction.- Chapter 2. What are self-improvement books?.- Chapter 3. What values underpin self-improvement books?.- Chapter 4. Persuasion in context.- Chapter 5. How do writers use language to gain readers' trust?.- Chapter 6. How do writers engage their readers?.- 7. Conclusion.
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2019
• Extent: 1 online resource (xv, 86 pages), illustrations
• Subjects: 158/.9; Self-management (Psychology) -- History and criticism; Self-help techniques -- History and criticism; Electronic books
• Languages: English
• ISBNs: 9783030121495; 3030121496
• Related ISBNs: 9783030121488; 3030121488
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on March 15, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.