Fashion entrepreneurship : retail business planning.: retail business planning. (2019)

• Record Type: Book
• Authors: Granger, Michele (Michele M.); Sterling, Tina; Cantrell, Ann, 1971-
• Contents: Preface Acknowledgments How to Use the STUDIO Resources Introduction Case Study: RealWomen, Inc. 1. Becoming a Fashion Retail Entrepreneur2. Developing a Road Map for Success 3. Analyzing the Industry and Finding Customers4. Identifying the Product and the Business Concept5. Planning a Strategy to Open a Business 6. Finding the Right Location for the Business 7. Building an Online Business8. Reaching Customers and Driving Sales 9. Building a Team to Drive Success 10. Planning the Merchandise Assortment 11. Building the Financial Plan 12. Developing Operating and Control SystemsAppendix A Support Organizations: Resources for the Fashion Retail Entrepreneur Appendix B Planning to Exit the Business Appendix C Valuing a Business Appendix D Sample Business Plan: RealWomen, Inc. Appendix E Blank Business Plan Template GlossaryReferences Credits Index.
• Edition: Third edition
• Publisher Details: New York : Fairchild Books
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 381.45687068; Fashion merchandising; Retail trade -- Management; Business planning; Entrepreneurship
• Languages: English
• ISBNs: 9781501331626
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.