The discursive power of memes in digital culture : ideology, semiotics, and intertextuality /: ideology, semiotics, and intertextuality. (2019)

• Record Type: Book
• Further Information: Note: Bradley E. Wiggins.
• Authors: Wiggins, Bradley E, 1977-
• Contents: Preface/Foreword Chapter One: Dawkins Revisited A Brief History of the Term Meme and its Function Memes and Viral media Bridging the Viral Divide Memes as a Cultural Commodity Memes and Culture It Doesn’t Meme What You Think Memes and Internet Memes Memes and the Role of Remix You Can’t Touch My Meme Attention and Reproducibility An Elaboration of Shifman’s Typology of Memetic Dimension Applying the Elaboration of Shifman’s Model to Image-Based Memes References Chapter 2: The Discursive Power of Memes in Digital Culture Digital Culture Older Fears and New Rationalities The Power of Discourse Discourse as Ideology Ideology Ideology and Internet Memes Semiotics Semiotics and Internet Memes Intertextuality Intertextuality and Internet Memes References Chapter Three: Memes as Genre Artifacts of Digital Culture Genre Toward a Genre Development of Memes: Structuration Theory Structures and Systems Duality of Structure Maintenance, Elaboration, Modification : A Genre Development of Memes Spreadable media Emergent meme Internet meme Distracted Boyfriend The Most Interesting Man in the World Structuration in the Context of Memes Concluding Discussion Do All Memes Follow the Genre Development? Note References Chapter 4: Political Memes Technological Affordances and Ideological Practice International Research into Internet Memes Jokerizing Obama: Appropriations of Meaning Obama as Joker, Trump as Joker? What Exactly is a Political Meme? Spain (and Catalonia) Gamifying Political Discourse Tabarnia: The Parody Makes the Real Russia: Strategic Relativism and the Politics of Eternity Interference in 2016 Russia’s 2018 Election: Participatory Culture or Political Malaise? Comparative Analysis China, and the Question of Censoring Internet Memes Crushing Criticism or Internet Sovereignty? Elevation of the Semiotic: The China Dream If You Don’t Like Reality, Change It References Chapter 5: Commercially-Motivated Strategic Messaging and Internet Memes Commercial Usage of Memes and Copyright Viral, by Design? Where’s the Beef? Wendy’s Commercial as an Early Example Viral Media The Role of Cool in Strategic Uses of Internet Memes Numa Numa Guy and the Geico Lizard Virgin Media, Vitamin Water, and the Success Kid Delta Airline’s Internetest Safety Video Concluding Discussion References Chapter 6: Audience Audiences and the Reception of Content, Historically Beyond Effects: Uses and Gratifications Stuart Hall: Dominant, Negotiated, and Oppositional Decoding Toward a Meme-centric Understanding of Audience Media Narratives, Television, and Internet Memes Postmodern Tendencies of Television and Internet Memes Internet Memes and the Imagined Audience References Chapter 7: Identity Essentialism and Constructivism Temporality and Instability of Identity The Babadook: Horror Movie Monster as a Gay Icon? Resonance: Babadook, Facebook, and Identity March for Our Lives: Aftermath of the Parkland School Shooting Role of Metaphor: Procatoptric Staging Making Sense of It All Meme-ing Ourselves to Death? References Chapter 8: Internet Memes as a Form of…Art? The Bizarre, Absurd, Cringeworthy, Ironic, etc. as Expressions of Disillusionment Dada, Surrealism, and Internet Memes Structural Similarities between Dada and Internet Memes Marcel Duchamp and the readymade Internet Memes and Literary Linkages: Neue Sachlichkeit René Magritte and The Treachery of Images (or La trahison des images ) Introducing a neo-Dadaist Semiotic America First, Netherlands Second: The Most Fantastic, Absolutely Tremendous Analysis, Really. It’s Great. A Neo-Dadaist Semiotic in Image-Based Internet Memes Analysis: Using the Elaboration of the Model Concluding Discussion References Postface/Afterword
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.231; Memes; Digital communications; Social media -- Social aspects; Intercultural communication
• Languages: English
• ISBNs: 9780429960499; 9780429960505; 9780429960482; 9780429492303
• Related ISBNs: 9781138588400
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.