Augmented reality and virtual reality : the power of AR and VR for business /: the power of AR and VR for business. ([2019])

• Record Type: Book
• Further Information: Note: M. Claudia tom Dieck, Timothy Jung, editors.
• Editors: Dieck, M. Claudia tom; Jung, Timothy
• Contents: Intro; Preface; International Augmented and Virtual Reality Conference 2018; Scientific Committee; Contents; AR & VR Retail Experience; 1 Augmented Reality in Real Stores: Empirical Evidence from Consumers' Interaction with AR in a Retail Format; Abstract; 1 Introduction; 2 Theoretical Background; 2.1 Augmented Reality in Retailing; 2.2 Augmented Places; 2.3 Human-Computer Interaction (HCI) in Retail Settings; 3 Methodology; 3.1 Augmented Fashion Store Development; 3.2 Procedure and Data Collection; 4 Research Findings; 4.1 Enhancement: The New Store Environment and Shopping Experience 4.2 Interaction: Consumers' Mobility and Interaction with the Enhanced Store4.3 Behaviour: The Influence of the Enhanced Store; 5 Discussion; 5.1 Store Augmentation: The Development of a New Store Form; 6 Conclusions, Contributions and Future Research; 6.1 Theoretical Contributions and Managerial Implications; 6.2 Limitations and Future Research; Acknowledgements; References; 2 V-Commerce in Retail: Nature and Potential Impact; Abstract; 1 Introduction; 1.1 Vertical Commerce; 1.2 Virtual Commerce; 1.3 Voice Commerce; 2 V-Commerce and the Impact on Business-to-Consumer Retailing 2.1 Current Implementations of V-Commerce3 Discussion; References; 3 A Virtual Reality and Retailing Literature Review: Current Focus, Underlying Themes and Future Directions; Abstract; 1 Introduction; 2 Methodology; 3 Literature Review Results; 3.1 Current Research Focus on VR/AR; 3.2 Underlying Themes in the VR/AR Literature; 3.3 Research Gaps with VR/AR; 4 Discussion; 4.1 Current Research Focus; 4.2 Underlying Themes; 4.3 Research Gaps; 5 Conclusion; References; AR & VR Experience Design; 4 What We Don't Know. The Effect of Realism in Virtual Reality on Experience and Behaviour; Abstract 1 Introduction2 Theory; 3 Method; 3.1 Materials; 3.2 Participants; 3.3 Measures; 4 Results; 5 Conclusions; Acknowledgements; References; 5 Adapting Jake Knapp's Design Sprint Approach for AR/VR Applications in Digital Heritage; Abstract; 1 Introduction; 2 Designing Digital Solutions for Enhanced Usability; 3 AR and VR for Heritage and Heritage Tourism; 4 Case Study Context: Chester, UK; 5 The Digital Dee; 6 Testing the Three-Day Design Sprint Approach; 7 Conclusion; Acknowledgements; References; AR & VR in Tourism; 6 Designing Valuable Augmented Reality Tourism Application Experiences Abstract1 Introduction; 2 Literature Review; 2.1 Augmented Reality and Cultural Heritage Tourism; 2.2 Augmented Reality Experiences; 2.3 Stakeholder Approach; 3 Methods; 4 Findings; 4.1 Visitor Value; 4.2 Organisational Value; 4.3 Stakeholder Value; 4.4 Economic Value; 5 Discussion and Conclusions; 5.1 Discussion; 5.2 Theoretical Contributions and Managerial Implications; 5.3 Limitations and Future Research; References; 7 Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Users; Abstract; 1 Introduction; 2 Literature Review
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 006.8; Augmented reality; Electronic books
• Languages: English
• ISBNs: 9783030062460; 3030062465
• Notes: Note: Description based on online resource; title from digital title page (viewed on March 21, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.