Applying social cognition to consumer-focused strategy. (2006)

• Record Type: Book
• Further Information: Note: Edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
• Other Names: Kardes, Frank R; Herr, Paul, 1956-; Nantel, Jacques; Conference on Advertising and Consumer Psychology, 23rd
• Publisher Details: Place of publication not identified : Psychology Press
• Publication Date: 2006
• Extent: 1 online resource (832 pages)
• Subjects: 658.8/342; Consumer behavior -- Congresses; Marketing -- Psychological aspects -- Congresses; Advertising -- Psychological aspects -- Congresses; Cognition -- Social aspects -- Congresses; Consommateurs -- Comportement -- Congrès; Marketing -- Aspect psychologique -- Congrès; Publicité -- Aspect psychologique -- Congrès; Cognition -- Aspect social -- Congrès; Advertising -- Psychological aspects; Cognition -- Social aspects; Consumer behavior; Marketing -- Psychological aspects; Conference papers and proceedings
• Languages: English
• ISBNs: 9781135601805; 1135601801
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.