Marketing analytics with Python : achieve your marketing goals with the data analytics power of Python /: achieve your marketing goals with the data analytics power of Python. (2019)

Record Type:
Book
Title:
Marketing analytics with Python : achieve your marketing goals with the data analytics power of Python /: achieve your marketing goals with the data analytics power of Python. (2019)
Main Title:
Marketing analytics with Python : achieve your marketing goals with the data analytics power of Python
Further Information:
Note: Tommy Blanchard, Pranshu Bhatnagar, Debasish Behera.
Authors:
Blanchard, Tommy
Bhatnagar, Pranshu
Behera, Debasish
Contents:
Table of ContentsData Preparation and CleaningData Exploration and VisualizationUnsupervised Learning: Customer SegmentationChoosing the Best Segmentation ApproachPredicting Customer Revenue Using Linear RegressionOther Regression Techniques and Tools for EvaluationSupervised Learning: Predicting Customer ChurnFine-Tuning Classification AlgorithmsModeling Customer Choice.
Publisher Details:
Birmingham : Packt Publishing
Publication Date:
2019
Extent:
1 online resource
Subjects:
658.830285
Marketing research -- Computer programs
Python (Computer program language)
Languages:
English
ISBNs:
9781789952100
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.410579
Ingest File:
02_506.xml