Digital value migration in media, ICT and cultural industries : from business and economic models/strategies to networked ecosystems /: from business and economic models/strategies to networked ecosystems. (2019)

• Record Type: Book
• Further Information: Note: Edited by Zvezdan Vukanović, Mike Friedrichsen, Milivoje Pavlović.
• Editors: Vukanović, Zvezdan; Friedrichsen, Mike; Pavlović, Milivoje
• Contents: 1. Economic and social patterns in the adoption of new media [John Carey] 2. Change of society by globalization: The intercultural and sociocultural impact of globalization on individual sectors [Mike Friedrichsen] 3. The paradigm shift: From a static to a dynamic media business model [Zvezdan Vukanovic] 4. Ten global trends: A literature review on the future of IT, media and the cultural industries [José María Álvarez-Monzoncillo, Guillermo de Haro-Rodr íguez, and Javier López-Villanueva] 5. How important can content management be to a radio company? A case study of RTP and Rádio Renascença [ Miriam Rodríguez-Pallares and Paulo Faustino] 6. Different uses of marketing tools Facebook and Twitter by Greek politicians during elections [Vagia Mochla and George Tsourvakas] 7. The brain economy [Tatjana Dragičević Radičević and Milica Nestorović]
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.231; Digital media; Information society; Business -- Information technology
• Languages: English
• ISBNs: 9780429766282; 9780429766299; 9780429766275; 9780429428203
• Related ISBNs: 9781138370128
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.