Digital entrepreneurship. (2019)

• Record Type: Book
• Further Information: Note: Jonathan P. Allen.
• Authors: Allen, Jonathan P
• Contents: Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges Chapter 2. Choosing a Digital Business Idea Chapter 3. Creating a Digital Business Design Chapter 4. Building a Business Prototype Chapter 5. Digital Content for Business Chapter 6. Business Prototype Look and Feel Chapter 7. Business Prototype Features Chapter 8. Web Analytics Chapter 9. Creating and Tracking Business Goals Chapter 10. Usability and Customer Experience Chapter 11. Customer Acquisition in a Digital World Chapter 12. Digital Business Experiments Chapter 13. Launching a New Digital Business Venture Key Terms Appendices Index
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.11; Information technology -- Economic aspects; Entrepreneurship; Internet service providers; New business enterprises
• Languages: English
• ISBNs: 9780429014697; 9780429014703; 9780429014680; 9780429506567
• Related ISBNs: 9781138583672; 9781138583696
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.