Writing for the media. (2019)

• Record Type: Book
• Further Information: Note: By Adrian Wheeler.
• Authors: Wheeler, Adrian
• Contents: Foreword by Francis Ingham Introduction Good media writing - the business case The ROI – media messages The media writing challenge: editorial choice B2B and B2C – what's the difference? How journalists write The journalist's PR challenge Journalists' rules Researching a story Interview tips Composition: Headlines and leads Format, structure Short-form and long-form The human factor and illustrations Media language Enemies of clarity Style Quotations Self-editing What the media want and don't want What the media say they want and don't want Story ingredients: the Trevor Morris system Writing for screens: advice from Steve Dunne Pitching a story to the media Making a soft story stronger Distribution: the PESO model Appendix Advice from journalists and editors Good media relations – five top tips Books about the media and media writing Improving your media writing A selection of journalism terms Media story platforms Putting it into practice (exercises) Media quotes about the media.
• Publisher Details: Bingley : Emerald Publishing Limited
• Publication Date: 2019
• Extent: 1 online resource (120 pages)
• Subjects: 659.2; Public relations -- Authorship
• Languages: English
• ISBNs: 9781787566132
• Related ISBNs: 9781787566149
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.