Public relations theory : application and understanding /: application and understanding. (2019)

• Record Type: Book
• Further Information: Note: Edited by Brigitta R. Brunner.
• Editors: Brunner, Brigitta R, 1971-
• Contents: Notes on Contributors vii Acknowledgments xiii 1 What Is Theory? 1; Brigitta R. Brunner 2 Strategy 13; Ana María Suárez‐Monsalve and Juan‐Carlos Molleda 3 Crisis Communication, Risk Communication, and Issues Management 31; W. Timothy Coombs, Sherry J. Holladay, and Elina Tachkova 4 Diversity 49; Dean Mundy 5 Ethics 63; Tor Bang 6 Dialogue and Organization–Public Relationships 79; Maureen Taylor, Michael L. Kent, and Ying Xiong 7 Social Media and Emerging Media: Theoretical Foundations 97; Karen Freberg 8 Nonprofits 113; Geah Pressgrove and Richard D. Waters 9 Globalization 125; Chiara Valentini 10 Community 141; Marina Vujnovic and Dean Kruckeberg 11 Activism 159; Erica Ciszek 12 Media Relations and Challenges in a Digital Media Era 175; Samsup Jo 13 Corporate Social Responsibility 185; Chun‐Ju Flora Hung‐Baesecke, Yi‐Ru Regina Chen, Cindy Sing‐Bik Ngai, and Minqin Ma 14 Health Public Relations 203; Shelley Aylesworth‐Spink 15 Investor Relations 219; Alexander V. Laskin 16 Political Communication and Government Relations 233; Barbara Myslik and Spiro Kiousis Index 249
• Publisher Details: Hoboken, NJ : Wiley-Blackwell
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (xiii, 252 pages)
• Subjects: 659.2; Public relations; BUSINESS & ECONOMICS / Advertising & Promotion; Public relations; Electronic books
• Languages: English
• ISBNs: 9781119373131; 1119373131; 9781119373148
• Related ISBNs: 111937314X; 9781119373117
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on April 01, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.