Media literacy. (2019)

• Record Type: Book
• Further Information: Note: W. James Potter.
• Authors: Potter, W. James
• Contents: Preface; Acknowledgments; About the Author; PART I. INTRODUCTION; Chapter 1. Why Increase Media Literacy?; The Information Problem; Dealing With the Information Problem; The Big Question; Summary; Further Reading; Keeping Up to Date; Chapter 2. Media Literacy Approach; What Is Media Literacy?; The Three Building Blocks of Media Literacy; The Definition of Media Literacy; The Development of Media Literacy; Advantages of Developing a Higher Degree of Media Literacy; Summary; Further Reading; Exercise; PART II. AUDIENCES; Chapter 3. Audience: Individual Perspective; Information-Processing Tasks; Analyzing the Idea of Exposure to Media Messages; The Media Literacy Approach; Summary; Further Reading; Exercise; Chapter 4. Audience: Industry Perspective; Shift From Mass to Niche Perspective on Audience; Identifying Niches; Attracting Audiences; Conditioning Audiences; Summary; Further Reading; Exercises; Chapter 5. Children as a Special Audience; Why Treat Children as a Special Audience?; Special Treatment From Regulators; Special Treatment From Parents; Re-examining the Case for Special Treatment of Children; Young Adults as a Special Audience; Summary; Further Reading; Keeping Up to Date; Exercise; PART III. INDUSTRY; Chapter 6. Development of the Mass Media Industries; Patterns of Development; Comparisons Across Mass Media; Current Picture; Summary; Further Reading; Keeping Up to Date; Exercises; Chapter 7. Economic Perspective; The Media Game of Economics; Characteristics of the Game; Media Industry Perspective; Consumers’ Strategies; Summary; Further Reading; Keeping Up to Date; Exercises; PART IV. CONTENT; Chapter 8. Media Content and Reality; Role of Reality in Media Content Formulas; Reality Programming as a Genre; The Importance of Media Literacy; Summary; Further Reading; Keeping Up to Date; Exercise; Chapter 9. News; Dynamic Nature of News; Different Perspectives on News; Consumer Standards for Evaluating the Quality of News; How Can We Become More Media Literate With News?; Summary; Further Reading; Keeping Up to Date; Exercises; Chapter 10. Entertainment; Story Formulas; Challenges; Patterns; Becoming Media Literate With Entertainment Messages; Summary; Further Reading; Keeping Up to Date; Exercises; Chapter 11. Advertising; Advertising Is Pervasive; Process of Constructing Advertising Messages; Becoming More Media Literate with Advertising; Summary; Further Reading; Keeping Up to Date; Exercises; Chapter 12. Interactive Media; Competitive Experiences; Cooperative Experiences; Acquisition Experiences; Media Literacy With Interactive Messages; Summary; Further Reading; Keeping Up to Date; Exercises; PART V. EFFECTS; Chapter 13. Broadening Our Perspective on Media Effects; Timing of Effects; Valence of Effects; Intentionality of Effects; Type of Effects; Four-Dimensional Analysis; Becoming More Media Literate; Summary; Further Reading; Exercises; Chapter 14. How Does the Media Effects Process Work?; Media Effects Are Constantly Occurring; Factors Influencing Media Effects; Process of Influence; Thinking About Blame; Becoming More Media Literate; Summary; Further Reading; Keeping Up to Date; Exercises; PART VI. THE SPRINGBOARD; Chapter 15. Helping Yourself and Others to Increase Media Literacy; Helping Yourself; Helping Others; Summary; Keeping Up to Date; Exercises; PART VII. CONFRONTING THE ISSUES; Issue 1. Ownership of Mass Media Businesses; Delineating the Issue; Evidence of Concentration; Evidence for Harm; Your Own Informed Opinion; Further Reading; Keeping Up to Date; Applying Media Literacy Skills; Issue 2. Sports; Delineating the Issue; The Money Cycle; Olympics; Video Gaming; Your Own Informed Opinion; Further Reading; Keeping Up to Date; Applying Media Literacy Skills; Issue 3. Fake News; What Is Fake News?; Media-Literate Treatment of Fake News; Your Own Informed Opinion; Further Reading; Keeping Up to Date; Applying Media Literacy Skills; Issue 4. Advertising; Delineating the Issue; Faulty Criticisms; Criticisms Based on Personal Values; Criticisms About Responsibility; Your Own Informed Opinion; Further Reading; Applying Media Literacy Skills; Issue 5. Media Violence; Delineating the Issue; The Public’s Faulty Perceptions; Producers’ Faulty Beliefs; Your Own Informed Opinion; Further Reading; Applying Media Literacy Skills; Issue 6. Privacy; Delineating the Issue; Criminal Threats to Your Privacy; Non-criminal Threats to Your Privacy; Public Opinion and Regulations; Your Own Informed Opinion; Further Reading; Keeping Up to Date; Applying Media Literacy Skills; Glossary; References; Index;
• Edition: Ninth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 302.23; Mass media; Media literacy
• Languages: English
• ISBNs: 9781506366265
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.