Reading Graphic Design in Cultural Context. (2019)

• Record Type: Book
• Further Information: Note: Grace Lees-Maffei, Nicolas P. Maffei.
• Authors: Lees-Maffei, Grace; Maffei, Nicolas P
• Contents: AcknowledgementsContentsList of Illustrations Reading Graphic Design in the Expanded Field: An Introduction, Grace Lees-Maffei Part One: On Message and Off Message1 - Branding as Sign System: Semiotics in Action, Grace Lees-Maffei2 – The Responsive Brand: Uniformity and Flexibility in Logo Design, Nicolas P. Maffei3 – Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, Nicolas P. Maffei4 - Slogan T-shirts: Billboards of Identity Politics, Nicolas P. Maffei Part Two: On Legibility and Ambiguity5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, Grace Lees-Maffei6 - Signifying Orientalism, Chinoiserie and Japonisme: Fashion Photography in Vogue as a Case Study, Grace Lees-Maffei7 – A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, Grace Lees-Maffei8 – Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei Part Three: On Paper and On Screen9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, Grace Lees-Maffei10 – Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei 11 - Picturing Music: The Rise and Fall of Music Packaging, Nicolas P. Maffei 12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, Nicolas P. Maffei Index.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2019
• Extent: 1 online resource (248 pages)
• Subjects: Graphic design; Product design; Design -- General; Design -- History & Criticism; Design -- Graphic Arts -- Branding & Logo Design; Design -- Graphic Arts -- General; History of art & design styles: from c 1900
• Languages: English
• ISBNs: 9780857858023; 0857858025
• Related ISBNs: 9780857858009
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.