Exploring omnichannel retailing : common expectations and diverse realities /: common expectations and diverse realities. ([2019])

• Record Type: Book
• Further Information: Note: Wojciech Piotrowicz, Richard Cuthbertson, editors.
• Editors: Piotrowicz, Wojciech; Cuthbertson, Richard
• Contents: Exploring Omnichannel Retailing: common expectations and diverse reality.- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers.- Implementation of omnichannel strategy in the US retail - evolutionary approach.- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey.- Development of omnichannel in India - retail landscape, drivers and challenges.- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market.- The use of mobile technologies in physical stores: the case of fashion retailing.- Futurising the physical store in the Omnichannel retail environment.- Retail promotional communication: the comparative effectiveness of print versus online.- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements.- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Extent: 1 online resource (xiv, 288 pages)
• Subjects: 658.8/72; Electronic commerce; Internet marketing; Consumers; Customer services; Electronic books
• Languages: English
• ISBNs: 9783319982731; 3319982737
• Related ISBNs: 9783319982724; 3319982729
• Notes: Note: Includes bibliographical references.; Note: Description based on online resource; title from digital title page (viewed on February 05, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.