Flying off course : airline economics and marketing /: airline economics and marketing. (2019)

• Record Type: Book
• Further Information: Note: Rigas Doganis.
• Authors: Doganis, Rigas
• Contents: Acknowledgements. List of abbreviations. Introduction. 1. The Airline Business – Characteristics and Trends. 2. International Regulation - Bilaterialism or "Open Skies". 3. Understanding the structure of airline costs. 4. Determinants of airline costs. 5. The economics of the low-cost model. 6. The Economics of Leisure Charters. 7. Alliances as a management tool. 8. Airline marketing - the role of passenger demand. 9. Forecasting demand. 10. Product planning. 11. Pricing for profit?. 12. The Impact of Ancillaries, Dr. John F. O'Connell. 13. The economics of air freight. 13. Strategies for success. Appendix A: Freedoms of the Air. Appendix B: Non-Economic Technical and Safety Regulation. Glossary of common air transport terms. Bibliography. Index
• Edition: Fifth edition
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 387.71; Airlines -- Economic aspects; Airlines -- Cost of operation
• Languages: English
• ISBNs: 9781315402963; 9781315402970; 9781315402956; 9781315402987
• Related ISBNs: 9781138224230; 9781138224247
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.