Dynamics of Media Editing. (2019)

• Record Type: Book
• Further Information: Note: Vincent F. Filak.
• Authors: Filak, Vincent F
• Contents: Chapter 1: Audience-Centric Editing; Editing for an audience; VIEW FROM A PRO: BRODY KARMENZIND, FACEBOOK; Media users today; How to define your audience; HELPFUL HINTS: HOW TO FIGURE OUT WHO IS IN YOUR AUDIENCE; What attracts an audience?; The Big Three; Chapter 2: Editors as Leaders and Managers; Preparing to be an editor; The job of an editor; HELPFUL HINTS: CHECKLIST OF IMPORTANT SKILLS; VIEW FROM A PRO: PENNY FISHER; The editor as a manager; HELPFUL HINTS: DEFINE YOUR LEADERSHIP STYLE; Coaching writers; The Big Three; Chapter 3: Law and Ethics; Freedom of the press and common misconceptions of it; Libel; VIEW FROM A PRO: FRANK LOMONTE; Techniques to avoid libel concerns; Defenses against libel; HELPFUL HINTS: HOW TO DETERMINE IF SOMETHING IS AN OPINION; Communications Decency Act; Invasion of privacy; Copyright; Online limits to liability; HELPFUL HINTS: THE STEPS UNDER OCILLA; Creative Commons; Ways to Avoid Copyright Concerns; The Big Three; Chapter 4: Ethics; Ethics defined; Models of ethics; Audience standards and the Breakfast Test; Establishing rules and guidelines; HELPFUL HINTS: DEFINING TYPES OF INFORMATION AND SOURCES; Management and ethics; VIEW FROM A PRO: ALLISON HANTSCHEL SANSONE; Working with staff members; The balancing act; Visual ethics; An ethical thought process; The Big Three; Chapter 5: Punctuation; End Marks That Stop; Internal marks that pause; HELPFUL HINTS: DEFINING KEY TERMS; VIEW FROM A PRO: BRIAN CLEVELAND; Specialty marks that explain; HELPFUL HINTS: THE 5-MINUTE AP STYLE GUIDE; The Big Three; Chapter 6: Improving sentences and using proper grammar; How to tighten writing; HELPFUL HINTS: WEAK ADJECTIVES AND ADVERBS; HELPFUL HINTS: EMPTY PHRASES; Correct usage; VIEW FROM A PRO: Chris Drosner, Executive Editor, Milwaukee Magazine; Irregular verbs; Problem pronouns; Prepositions; The Big Three; Chapter 7: Editing for the bigger picture; Editing for the bigger picture; HELPFUL HINTS: QUESTIONS REGARDING ACCESSIBILITY; The editing process; Editing versus fixing; The first pass; The deeper edit; VIEW FROM A PRO: REED FISCHER; Cutting copy; Filling holes; How to criticize effectively; The Big Three; Chapter 8: Headlines; How headlines work; HELPFUL HINTS: HOW TO WRITE AN AUDIENCE-CENTRIC HEADLINE; HELPFUL HINTS: BASIC TERMS OF HEADLINES; The core of a good headline; HELPFUL HINTS: HEADLINES AND STYLE; Things to do before writing a headline; VIEW FROM A PRO: LINDSAY POWERS; Key elements to writing a headline; HELPFUL HINTS: Mistakes that can lead to bad headlines; Things to do after writing a headline; HELPFUL HINTS: Headline Checklist; SEO and headlines; The Big Three; Chapter 9: Photography; Elements of a quality image; HELPFUL HINTS: SHOTS AND VALUES; Working with photographers; VIEW FROM A PRO: WILL VRAGOVIC; Improving images as an editor; HELPFUL HINTS: Type of photos; Caption writing; The Big Three; Chapter 10: Information Graphics; Basic things a graphic should do; HELPFUL HINTS: THE ANATOMY OF A GOOD GRAPHIC; The spectrum of graphics; VIEW FROM A PRO: KORI RUMORE; The Big Three; Chapter 11: Publication Design; Basic principles associated with design; Design considerations for color and background; HELPFUL HINTS: COLOR THEORY; Type; HELPFUL HINTS: Type terms; VIEW FROM A PRO: KYLE ELLIS; Photos, graphics and other visuals; HELPFUL HINTS: Gestalt Principles; Creating your pages; HELPFUL HINTS: Design disasters to avoid; The Big Three; Chapter 12: Editing for News; Important editing issues related to news; Story assignments; HELPFUL HINTS: BEAT REPORTING; Content consideration; Hyperlinking; HELPFUL HINTS: THINKING ABOUT LINKING; Basic rules for linking; The Big Three; Chapter 13: Social media; Social media defined; Why is social media valuable?; Building a social media audience; HELPFUL HINTS: TIPS FOR TWEETING; Social networking sites; Social news sites; VIEW FROM A PRO: KELLI BLOOMQUIST; Web comments; Disadvantages of social media; The Big Three; Chapter 14: Editing for Public Relations; What is PR?; Micro editing in PR; VIEW FROM A PRO: ELIZABETH CONNOR; Editing to accentuate the key elements of persuasive writing; The Big Three; Chapter 15: Editing and marketing; Marketing basics; Editing for copy writing; Marketing your own organization digitally; HELPFUL HINTS: A LOOK AT ANALYTICS; VIEW FROM A PRO EVE PEYTON; Search engine optimization; How to optimize your site; Social media marketing; The Big Three;
• Edition: 1st
• Publisher Details: Washington DC : CQ Press
• Publication Date: 2019
• Extent: 1 online resource (248 pages)
• Languages: English
• ISBNs: 9781506379142; 1506379141
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.