From single to scale : how a single person, small business, or an entrepreneur can grow their business to profit /: how a single person, small business, or an entrepreneur can grow their business to profit. (2018)
- Record Type:
- Book
- Title:
- From single to scale : how a single person, small business, or an entrepreneur can grow their business to profit /: how a single person, small business, or an entrepreneur can grow their business to profit. (2018)
- Main Title:
- From single to scale : how a single person, small business, or an entrepreneur can grow their business to profit
- Further Information:
- Note: Michael Killen.
- Authors:
- Killen, Michael
- Contents:
- Intro; Contents; About the Author; Acknowledgments; Chapter 1: Why You Need to Scale; Recurring Revenue; Working in the Business; Bigger Businesses Don't Buy (at Scale) from Single-Person Enterprises; Break Free from the Feast and Famine Consulting Project Income Cycle; Summary; Chapter 2: What's Stopping You From Scaling?; No Spare Funds; Marginal Gains; Do People Want You?; Busy or Effective?; Can My Business Scale?; Quitting Your Job; Never Run a Business; Other Businesses in My Network Have Told Me It's a Bad Idea or I Can't Do It; Summary Chapter 3: Types of Single-Person, Scalable BusinessesSummary; Chapter 4: Developing a Scalable Product from What You've Got; Before and After; Map Out Each Stage; Create Blog Posts; Promoting the Webinar; Creating a Course; Affiliate Marketing; Summary; Chapter 5: Creating Content for a Scalable Product; 10 Topics; 10 Subtopics; Explorer Posts; Promise; Problem; Myth; What's Changing?; What Do Most People Do?; What to Do Differently; Next Steps; Repurpose Written Content; How to Get More Shares; Collect Testimonials; Sales Letter Style Content; Networking Lunch; Summary Chapter 6: Building a Larger AudienceWe're Building Two Lists; Would You Honestly Read That?; Would You Really Share That?; Killer Blog Post with Lead Magnet; Send Remarketing Traffic to Squeeze Pages; Comment Marketing; Summary; Chapter 7: Connecting More of That Audience to a Scalable Product; Content Silos; Splinter Product Creation; The Thank You Page; Scarcity andIntro; Contents; About the Author; Acknowledgments; Chapter 1: Why You Need to Scale; Recurring Revenue; Working in the Business; Bigger Businesses Don't Buy (at Scale) from Single-Person Enterprises; Break Free from the Feast and Famine Consulting Project Income Cycle; Summary; Chapter 2: What's Stopping You From Scaling?; No Spare Funds; Marginal Gains; Do People Want You?; Busy or Effective?; Can My Business Scale?; Quitting Your Job; Never Run a Business; Other Businesses in My Network Have Told Me It's a Bad Idea or I Can't Do It; Summary Chapter 3: Types of Single-Person, Scalable BusinessesSummary; Chapter 4: Developing a Scalable Product from What You've Got; Before and After; Map Out Each Stage; Create Blog Posts; Promoting the Webinar; Creating a Course; Affiliate Marketing; Summary; Chapter 5: Creating Content for a Scalable Product; 10 Topics; 10 Subtopics; Explorer Posts; Promise; Problem; Myth; What's Changing?; What Do Most People Do?; What to Do Differently; Next Steps; Repurpose Written Content; How to Get More Shares; Collect Testimonials; Sales Letter Style Content; Networking Lunch; Summary Chapter 6: Building a Larger AudienceWe're Building Two Lists; Would You Honestly Read That?; Would You Really Share That?; Killer Blog Post with Lead Magnet; Send Remarketing Traffic to Squeeze Pages; Comment Marketing; Summary; Chapter 7: Connecting More of That Audience to a Scalable Product; Content Silos; Splinter Product Creation; The Thank You Page; Scarcity and Changes; Knife Twist; Benefits; CTA 1: Act Now; Our Background; Guarantee; CTA 2: Safety and Results; Pricing; Fear: Ego; CTA: Next Steps; Dos and Don'ts; Get on the Phone!; Summary; Chapter 8: Why Process Is the Key to Scale Processes Are an InvestmentGreat Interviews; Process = Scale; Automate the Start; Outsource Without Process; Process Is Communication; Manage the Process; Summary; Chapter 9: Outsourcing the Scalable Process; Take the Day Off; Other Options; Fiverr.com (http://lp.fiverr.co.uk/); Upwork.com (https://www.upwork.com/); Freelancer.com (https://www.freelancer.com/); Studio Envato (https://studio.envato.com/); 99 Designs (https://99designs.co.uk/); OnlineJobs.ph (https://www.onlinejobs.ph/); Google (https://www.google.com); Levels of Outsourcing; Summary; Chapter 10: Growth Optimization Record, Measure, and TestI've Noticed …; Just Because I Want You Back; We Miss You!; We're Going to Unsubscribe You; Secret Gift Inside; Are You Just Not Interested?; In Three Days, You Won't Hear from Us; Today Is Your Last Day; Summary; Chapter 11: Profit and Money Management to Scale; What Is Your Goal for the Business?; What Is the Financial Goal of the Business?; What Do You Want to Do Without a Business?; The Rule of Thirds for Pricing; Rules for Saving; Rules for Tax; Rules for Profit; Summary; Chapter 12: Scale and Growth Are Just Around the Corner!; Index … (more)
- Publisher Details:
- Berkeley, CA : Apress
- Publication Date:
- 2018
- Extent:
- 1 online resource
- Subjects:
- 658.4/012
Small business
Entrepreneurship
Success in business
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Entrepreneurship
Small business
Success in business
Electronic books - Languages:
- English
- ISBNs:
- 9781484238141
1484238141 - Related ISBNs:
- 9781484238134
1484238133 - Notes:
- Note: Online resource; title from PDF title page (EBSCO, viewed September 18, 2018)
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.379072
- Ingest File:
- 02_361.xml