Music Business Handbook and Career Guide. (2019)

• Record Type: Book
• Further Information: Note: David Baskerville, Tim Baskerville.
• Authors: Baskerville, David; Baskerville, Timothy
• Contents: Foreword by Nile Rodgers; Preface; Online Resources; Acknowledgments; About the Authors; Part I. Setting the Stage; 1. Overture; Music and Society: We’ve Got Music in Us; Adjusting to a Fast-Changing World; Historical Development; The Digital Future in Context; 2. The Music Business System; Help Wanted!; Getting through the Maze; Show Me the Money; Tools of the Trade: Everybody’s Gotta Learn Sometime; Part II. Copyright, Songwriting, Publishing, and Licensing; 3. Music Copyright; Background; Essential Provisions; Key Terms; Coverage; Exclusive Rights; Fair Use of Copyrighted Material; Copyright Ownership; Transfer or Assignment; Work Made for Hire; Musical Arrangements; Sound Recordings; Compulsory Mechanical License; Royalty Payments (Section 115[C]); Duration of Copyright; Formalities; Infringement, Remedy; Record Counterfeiting, Penalties; Determining Infringement; Changing Laws; Rights in Names and Trademarks; A Final Note on Law; 4. Professional Songwriting; The Market; Predictors of Success; The Craft; The Business of Writing; Income Sources; Publishing Options; Evaluating Publishers; The Songwriters Guild of America; Contract Reassignment or Default; Breaking In; 5. Music Publishing; Types of Publishers; Subpublishing; Administration; Contracts with Writers; Split Publishing, Copublishing; Sampling; Promotion, Advertising; Income Sources; Trade Associations and Rights Administration; 6. Music Licensing; Music Rights: An Overview; Performance Licensing for Compositions; Keeping Track of the Music; Comparing PROs; Regulation of PROs; Performance Licensing for Sound Recordings; Mechanical Licenses; Synchronization Licenses; Cable Television Licenses; Video Licenses; Audio Transcription Licenses; Special Use Permits; Jukebox Licenses; Dramatic Music Rights; Creative Commons; Part III. Managing Artist Relationships; Chapter 7. Agents, Managers, and Attorneys; Agents; Managers; Attorneys; Professional Associations; 8. Artist Management; Discovering Each Other; The Financial Relationship; Manager’s Commission; The Manager’s Role; Advancing the Career; Personal Management Agreements; 9. Unions and Guilds; American Federation of Musicians; SAG-AFTRA; American Guild of Musical Artists; American Guild of Variety Artists; Actors’ Equity Association; International Alliance of Theatrical Stage Employees; Other Unions and Guilds; Part IV. The Recorded Music Industry; 10. Record Labels; Perspective; Major Labels; Independent Labels; Specialty Labels; Record Company Structure; Associations; 11. Artists’ Recording Contracts; SAG-AFTRA Agreements; AFM Agreements; Royalty Artist Contracts; 12. Record Production; Record Producers; Matching Producer to Artist; Production Deals; The Recording Studio: Operation and Selection; The Five Stages of Record Production; Getting Started in the Business; Professional Associations; 13. Record Label Marketing and Distribution; The Daunting Challenge; The Marketing Plan; Digital Distribution and Marketing; Physical Product Promotion and Distribution; Physical Distribution; International Marketing; 14. Music Streaming; Reshaping the Landscape; Streaming Technology; A Crowded Marketplace: Audio and Video; Licensing Sound Recording Rights; Streaming Royalties; Economics of Streaming; Audience Targeting; Looking Downstream; 15. Market Analytics; Methodology; Research Topics; Data Sources; Part V. Live Performance; 16. Concert Promotion and Production; Concert Promotion; Getting Started; Booking the Artist; Making an Offer; The Art of the Deal; Contracts; Production Planning; Marketing; Publicity and Public Relations; Sponsorships; The Future of Live; 17. Concert Venues; Venue Contracts; Ticketing; Licensed Merchandise; Venue Trade Association; 18. Arts Administration; Perspective; Representative Organizations; Symphonic Music; Funding the Arts; Classical Artist Management; Administration; Part VI. Music in the Marketplace; 19. Music in Radio; Types of Broadcast Radio Stations; Audience Identification and Market Research; Spectrum of Formats; How Commercials Radio Stations Work; 20. Music in Television and Video; Variety and Talk Shows; Music Specials/Events/Awards Shows; Theme Songs; Background Music and Foreground Spotlights; The Evolving TV Picture; MTV and the Rise of the Music Video; Music Video Economics and Distribution; DIY Avenues; 21. Dramatic Scoring for Movies, TV, and Games; Background; The Craft; Music Scoring for TV; Music SCoring for Video Games; Production Music Libraries; Hiring Practices; 22. Music in Advertising; Influences on Style; Jobs; Music Uses; Budgets; Station Branding Logos; The Agency Role; Spot Production; 23. Music and Theater; Types of Musical Theater; Theater Associations; Production Components; 24. Music Products; Music Retailers; Sales Leaders; Promotion of Musical Products; A Changing Industry; Trade Associations; Opportunities for Employment; 25. Business Music and Production Libraries; Foreground and Background Music; Business Music; Production Music Libraries; Part VII. The Entrepreneurial Musician; 26. The DIY Toolkit; The Direct-to-Fan Era; Doing the Math; Making Money with “Free”; Tools of the Trade; Major Online Platforms: Now You see It, Now You Don’t; Conclusion; 27. Starting Your Own Business; Getting the Process Started; Choosing a Name; Forms of Ownership; Permits and Legal Issues; Raising Funds; Marketing; Accounting and Finance; Keeping Track of the Money; Operations Management; Management; Where to From Here?; Part VIII. Career Planning and Development; 28. Career Options; Creative Careers; Directing/Producing Careers; Performing Careers; Teaching Careers; Broadcasting/Film/Video Game Careers; Music-Related Careers; Entrepreneurs/Starting Your Own Business; 29. Career Development; Defining Goals; Climbing the Ladder; Finding Work; Part IX. The Global View; 30. The World Outside the United States; The International Scene; New Patterns around the World; 31. International Copyright; Copyright Conventions; Multilateral Agreements; Bilateral Treaties; Intergovernmental Bodies and International Industry Organizations; Appendix A: Membership and Copyright Forms; Appendix B: Selected Resources; Glossary; Index;
• Edition: 12th
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2019
• Extent: 1 online resource (632 pages)
• Languages: English
• ISBNs: 9781544341217; 1544341210
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.