Onward : how Starbucks fought for its life without losing its soul /: how Starbucks fought for its life without losing its soul. (2011)

• Record Type: Book
• Other Titles: How Starbucks fought for its life without losing its soul
• Further Information: Note: Howard Schultz with Joanne Gordon.
• Authors: Schultz, Howard
• Other Names: Gordon, Joanne contributor.
• Contents: Introduction -- Part 1. Love. 1. A Beverage of Truth -- 2. A Love Story -- 3. Surfacing -- 4. Nothing is Confidential -- 5. Magic -- 6. Loyalty -- 7. Believe -- Part 2. Confidence. 8. A Reservoir of Trust -- 9. A New Way to See -- 10. Playing to Win -- 11. Elevating the Core -- 12. Get in the Mud -- 13. A Reason to Exist -- 14. Benevolence -- 15. Beyond the Status Quo -- 16. Bold Moves -- Part 3. Pain. 17. Whirlwind -- 18. A Lethal Combination -- 19. Reverence -- 20. No Silver Bullets -- 21. I Know this to be True -- Part 4. Hope. 22. Truth in Crisis -- 23. A Galvanizing Moment -- 24. Nimble -- 25. Plan B. -- 26. Stay the Course -- Part 5. Courage. 27. Innovate -- 28. Conviction -- 29. Connecting Dots -- 30. Balance -- 31. Conscience -- 32. Winning -- 33. Ni Hao.
• Publisher Details: Chichester, West Sussex : Wiley
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (xii, 336 pages), illustrations (some color)
• Subjects: 647.9573; Coffee industry -- United States; Coffee -- United States -- Marketing; Organizational change -- United States; Leadership -- United States; BUSINESS & ECONOMICS -- Small Business; Coffee industry; Coffee -- Marketing; Leadership; Organizational change; United States; Electronic books
• Languages: English
• ISBNs: 9781119979227; 1119979226; 9781119979234; 1119979234; 9781119979241; 1119979242
• Related ISBNs: 9780470977644; 0470977647
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.