Modern analysis of customer surveys : with applications using R /: with applications using R. (2012)

• Record Type: Book
• Further Information: Note: Edited by Ron S. Kenett, Silvia Salini.
• Editors: Kenett, Ron; Salini, Silvia
• Other Names: Wiley InterScience (Online service)
• Contents: Pt. I Basic aspects of customer satisfaction survey data analysis -- Standards and classical techniques in data analysis of customer satisfaction surveys / Salini and Kenett -- The ABC annual customer satisfaction survey/ Kenett and Salini -- Census and sample surveys/ Nicolini and Valle -- Measurement scales/ Bonanomi and Cantaluppi -- Integrated analysis/ Biffignandi -- Web surveys/ Furlan and Martone -- The concept and assessment of customer satisfaction/ Ograjensek and Gal -- Missing data and imputation methods/ Mattei, Mealli and Rubin -- Outliers and robustness for ordinal data/ Riani, Torti and Zani -- pt. II Modern techniques in customer satisfaction survey data analysis -- Statistical inference for causal effects/ Mealli, Pacini and Rubin -- Bayesian neteworks applied to customer suveys/ Kenett, Perruca and Salini -- Log-linear model methods/ Fienberg and Manrique-Vallier -- CUB models : statistical methods and empirical evidence/ Iannario and Piccolo -- The Rasch model/ De Battisti, Nicolini and Salini -- Tree-based methods and decision trees/ Galimberti and Soffritti -- PLS models/ Boari and Cantaluppi -- Nonlinear principal component analysis/ Ferrari and Barbiero -- Multidimensional scaling/ Solaro -- Multilevel models for ordinal data/ Grilli and Rampichini -- Quality standards and control charts applied to customer surveys/ Kenett, Deldossi and Zappa -- Fuzzy methods and satisfaction indices/ Zani, Milioli and Morlini -- An introduction to R/ Iacus.
• Publisher Details: Chichester, West Sussex : John Wiley & Sons
• Publication Date: 2012
• Extent: 1 online resource (xxiv, 500 pages), illustrations
• Subjects: 658.83402855282; Consumers -- Research; Surveys; Consumer satisfaction -- Evaluation; Consumers -- Research -- Statistical methods; Sampling (Statistics) -- Evaluation; Consumers -- Research -- Data processing; Consumer satisfaction -- Research -- Statistical methods; Surveys -- Statistical methods; Surveys -- Data processing; Application software; R (Computer program language); BUSINESS & ECONOMICS -- Marketing -- Research; Consumer satisfaction -- Evaluation; Consumers -- Research -- Statistical methods; Sampling (Statistics) -- Evaluation; Surveys -- Data processing; Surveys -- Statistical methods; Electronic books
• Languages: English
• ISBNs: 9781119961383; 1119961386; 9781119961161; 9781119961154; 9781119961390
• Related ISBNs: 9780470971284
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.