ADVERTISING AND THE EUROPEAN CITY : historical perspectives.: historical perspectives. (2018)

• Record Type: Book
• Contents: Cover; Title Page; Copyright Page; Contents; General Editors' Preface; List of Figures; Notes on Contributors; Preface; 1 Placing Advertising in the Modern Cultural History of the City; 2 Advertising as Kulturkampf in Berlin and Vienna; 3 Visual Discourse and the Metropolis: The Importance of Mental Models of Cities for the Emergence of Commercial Advertising; 4 The Advertising and Marketing of Consumer Goods in Eighteenth Century London; 5 French Court Society and Advertising Art: The Reputation of Parisian Merchants at the End of the Eighteenth Century 6 Commercial Immanence: The Poster and Urban Territory in Nineteenth-Century France7 Display Windows and Window Displays in German Cities of the Nineteenth Century: Towards the History of a Commercial Breakthrough; 8 Surrounding the Consumer: Persuasive Campaigns and Dutch Advertising Theory of the 1920s and 1930s; Select Bibliography; Index
• Publisher Details: Place of publication not identified : ROUTLEDGE
• Publication Date: 2018
• Extent: 1 online resource (1 volume)
• Subjects: 659.1094; Advertising -- Europe -- History; Advertising; BUSINESS & ECONOMICS / Advertising & Promotion; Europe; History; Electronic books
• Languages: English
• ISBNs: 9780429460647; 0429460643; 9780429864339; 0429864337; 9780429864322; 0429864329
• Related ISBNs: 1138608904; 9781138608900
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.