Traditions and innovations in contemporary tourism. (2018)

• Record Type: Book
• Further Information: Note: Edited by Vasil Marinov, Maria Vodenska, Mariana Assenova and Elka Dogramadjieva.
• Editors: Marinov, Vasil P; Vodenska, Maria; Assenova, Mariana; Dogramadjieva, Elka
• Contents: Preface -- Part I: Traditions in Contemporary Tourism : Chapter One. Tourism Policy, Planning and Management in Central and Eastern Europe / Maria Vodenska -- Chapter Two. Cultural Event Marketing / Svetla Rakadziyska and Krassimira Yancheva -- Chapter Three. Online Behavioral Patterns of Tourists in Bulgaria / Zhelyu Vladimirov and Sonia Mileva -- Chapter Four. Intercultural Communication Training as a Factor for Improving the Service Quality in Tourism / Stoyan Marinov and Galina Ilieva -- Chapter Five. An Integrated Approach to Intercultural Communication in the Education of Tourism Professionals / Ginka Dimitrova and Svetla Nedeva -- Chapter Six. Health Tourism Development--Specifics of Croatian Health/Spas/Healing Resorts and Special Hospitals: State and Possibilities / Milena Peršić and Dubravka Vlašić -- Chapter Seven. Psychological and Psychographic Profiles of Spa and Wellness Tourists in Bulgaria / Milena Stoyanova -- Chapter Eight. Generation Y's Behavior Towards Hotel's Sustainable Practices: A Study in Jakarta, Indonesia / Novita Permatasari and Marija Lazarev Zivanovic -- Chapter Nine. Problems Faces in the Development Process of Tourism in Turkey: The Case of Antalya / Yakin Ekin and Onur Akbulut -- Chapter Ten. Festival Visitor Experience: The Masquerade Games in Pernik / Ilinka Terziyska -- Chapter Eleven. Current State and Problems of Cave Tourism in Bulgaria / Dilyana Stefanova and Petar Stefanov -- Part II: Innovations in Contemporary Tourism : Chapter One. Adoption of Robots, Artifical Intelligence and Service Automation by Travel, Tourism and Hospitality Companies: A Cost-Benefit Analysis / Stanislav Ivanov and Craig Webster -- Chapter Two. The Impact of Technological Innovations on Hospitality Service / Velina Kazandjieva, Galina Ilieva and Hristina Filipova -- Chapter Three. Low Cost Carriers' Growth: Market-or Subsidies-Driven? / Maya Ivanova -- Chapter Four. Cultural Ecosystem Services of the Urban Landscapes of Bulgaria / Mariana Assenova, Stoyan Nedkov and Assen Assenov -- Chapter Five. Assessment and Mapping of Aesthetic Ecosystem Services in the City of Varna, Bulgaria / Mariyana Nikolova, Stoyan Nedkov and Margita Kiryakova -- Chapter Six. Branding of Creative Tourism in Shared Spaces / Rumen Draganov -- Chapter Seven. Sofia City as a Tourist Destination: Recent Trends and Development Drivers / Elka Dogramadjieva, Vera Nikolova and Radenka Mitova -- Chapter Eight. Literary Sites and Literary Tourism in some European Countries and in Portugal: Some Reflections / Isilda Leitãp -- Chapter Nine. Challenges of Teaching about Tourism Potential of the Yugoslav Period in Slovenia: The Case of Velenje / Marco Gams -- Chapter Ten. Understanding Tourism Innovation through Fuzzy Measures / Marcella De Filippo, Delio Colangelo and Luca Farnia.
• Publisher Details: Newcastle upon Tyne, UK : Cambridge Scholars Publishing
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource (ix, 366 pages), illustrations (black and white)
• Subjects: 338.4/791; Research & information: general; Tourism; Tourism; BUSINESS & ECONOMICS / Industries / General; Regional studies; Travel & holiday; Electronic books
• Languages: English
• ISBNs: 9781527523609; 1527523608
• Related ISBNs: 9781527508293; 1527508293
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.